It is all about – Passion. To run a successful company, you need to care about what you’re doing. It’s like a recipe for passion and hard work. If you’re going to do something, make sure it’s something you can be proud of.

Some people start a business with the plan to sell it right away. That’s like starting a relationship with the idea of breaking up – it doesn’t make much sense. Building a business should be about commitment and loving what you do, not just selling out for quick cash.

When you stand up for something important to you, it can also attract loyal fans. Take Vinnie’s Sub Shop in Chicago, for example. They stop selling sandwiches in the afternoon because the bread isn’t as fresh. Even though they could make more money, they care more about making great sandwiches. Customers love their dedication to quality. And, if you want to stand out, sometimes it helps to show how you’re different from your competitors. For instance, if you run a small coffee shop, you can be the opposite of a big chain like Starbucks. Having a unique identity can make people remember you.”

“By the way, don’t let what other companies do control your plans. If you always try to copy others, you’ll never lead the way. Focus on what you’re doing, not what everyone else is doing