In today’s world, with social media’s speed and the ability to create 3D-printed products rapidly, companies find it easier than ever to introduce their products to the market. However, once your product is in the market, how do you make sure it remains popular for a long time? This is where the “impact equation” comes in. The impact equation is a simple formula for achieving and sustaining the success of your product. Here’s the formula: IMPACT = C x (R + E + A + T + E).

To understand this equation, let’s start with two essential elements: exposure (E) and reach (R). Exposure is about how often your audience hears about your product, while reach measures the size of your audience. To succeed, you need to maximize both! One way to increase your reach is to take your business international, introducing your product to different countries and markets. Former US President Barack Obama once quoted a line from the book “The Alchemist” by Paul Coelho, and it gained worldwide attention because the book was available in more than 170 countries. To resonate internationally, people in many countries need to know about your product.

You can also use exposure to build anticipation by limiting public appearances, just as Apple did with its carefully planned product presentations. When CEO Steve Jobs took the stage, it created a buzz that was heard around the world. So, now you know how to expand your reach and increase your exposure. In the next part, we’ll explore the remaining elements of the impact equation.

EXPLAINATION OF THE EQUATION.

IMPACT = C x (R + E + A + T + E).

C (Contrast)= Where Idea or product stands with; (unique identity) respect to other competitors.

R (Relevance) = relevance of Idea or product – What it means for people.

E (Excellence)= It’s about putting in effort and trying to be outstanding in what you do.

A (Articulation)= How you articulate/present your idea/product; and how it is perceived by public/audience.

T (Trust)= This is about “how much trust – your company/brand enjoys.”

E (Echo)= How your idea/product echo/resonates with public/audience. 

So, the Impact Equation is like a way of looking at how much your contribution (what you give) matters in a situation. It’s not just about doing something; it’s about doing something that’s meaningful, excellent, aligned with the goals, well-timed, and requires effort. This helps make sure your actions have a positive and powerful impact on whatever you’re involved in.