You’ve prepared all the necessary elements for effective communication in your company. Now it’s time to put your knowledge into action by making your idea public. This is done through exposure, which is the key to creating awareness and a positive reputation for your product or project. When you’re just starting your career, the most crucial goal is to build trust. You can achieve this by introducing yourself as a person, sharing your background with clients, discussing your journey so far, and your personal views on relevant issues. Always make sure to connect everything back to your current goal.

As time goes on, your clients will come to know and trust you. When you reach this point, they will naturally return to you for business without much effort on your part. However, to attain this, it’s essential to stay in touch with your clients at the right time and with the appropriate frequency. People can become annoyed if the timing or the message goes against their expectations.

For example, conducting a complex free webinar without providing basic information as a foundation may overwhelm customers and cause them to abandon the webinar and your business. What you convey to clients is important, but it’s equally vital to moderate when and how often you reach out. Avoid overdoing media appearances, as seeing your face every day may lead people to take you for granted or perceive you as an “attention hog,” which could diminish the perceived value of your products.