Remembering and using someone’s name is a powerful way to make them feel important. Dale Carnegie emphasizes that calling someone by their name is like giving them a subtle and effective compliment. It conveys the message, “Hey, I remember you. You’re important to me.” On the contrary, forgetting or misspelling someone’s name places you at a disadvantage, signaling that the person is not significant to you.

Forgetting a person’s name, especially after multiple encounters, can create a negative impression. If you repeatedly ask for their name, it may convey disinterest and make them feel unimportant. Reconnecting with someone and not recalling their name can set a wrong tone for the interaction. To ensure you remember names, make a sincere effort during introductions. If needed, ask for clarification or spelling. Napoleon’s practice of writing down names, concentrating on them, and then discarding the paper highlights the importance of this skill.

Two key points are emphasized: always remember people’s names, and use their names in conversations. Using someone’s name during a conversation, especially when meeting them for the first time, increases the likelihood that they will remember you. This simple yet impactful practice is uncommon, making those who make the effort stand out in the minds of others.