Book: Good to Great: Step-1
Published: 2010 & Pages: 280
10x Step Learning
Step-1
The Scope of Research
This book “Good to Great” was written by Jim Collins. It came out in 2001 and has 320 pages. This book talks about how some companies can go from being just okay to becoming really amazing. (Jim Collins, the author, wrote another book before this one called “Built to Last,” where he explained how great companies stay great). But most companies are not great, so the big question is, “How do they go from being okay to being amazing?” What makes them different from other companies that stay just okay?
To find the answers, Jim Collins and his team studied three groups of American companies for five years:
- Good-to-great companies: These were companies that used to perform like regular companies but then became amazing, making a lot of money for their investors over 15 years.
- Direct comparison companies: These were companies that could have been amazing too, but they stayed just okay or even got worse during the same time.
- Un-sustained comparison companies: These companies became amazing for a little while but then went back to being just okay.
Jim Collins and his team did a lot of research. They read more than 6,000 news articles and talked to 2,000 company bosses. They wanted to figure out what the good-to-great companies did differently so that other companies could learn from them.
یہ کتاب “گڈ ٹو گریٹ” جیم کالنز نے لکھی ہے۔ یہ 2001 میں شائع ہوئی اور اس کی 320 صفحات ہیں۔ یہ کتاب یہ بتاتی ہے کہ کچھ کمپنیاں کیسے صرف ٹھیک ہونے سے حقیقی طور پر حیرت انگیز بن جاتی ہیں۔ (جیم کالنز، جو اس کتاب کے مصنف ہیں، نے اس سے پہلے “بلٹ ٹو لاسٹ” نامی ایک کتاب لکھی تھی، جس میں انہوں نے وضاحت کی کہ عظیم کمپنیاں کیسے عظیم رہتی ہیں)۔ لیکن زیادہ تر کمپنیاں عظیم نہیں ہوتیں، تو بڑا سوال یہ ہے کہ “وہ ٹھیک سے حیرت انگیز کیسے بنتی ہیں؟” انہیں دوسروں سے کیا مختلف بناتا ہے جو صرف ٹھیک رہتی ہیں؟
جواب تلاش کرنے کے لیے، جیم کالنز اور ان کی ٹیم نے پانچ سال تک تین گروپوں کے امریکی کمپنیوں کا مطالعہ کیا:
گڈ ٹو گریٹ کمپنیاں: یہ وہ کمپنیاں تھیں جو پہلے عام طور پر کارکردگی دکھاتی تھیں لیکن پھر حیرت انگیز بن گئیں، اپنے سرمایہ کاروں کے لیے 15 سالوں میں بہت پیسہ کمایا۔
براہ راست موازنہ کمپنیاں: یہ وہ کمپنیاں تھیں جو بھی حیرت انگیز بن سکتی تھیں، لیکن وہ ٹھیک ہی رہیں یا اس دوران اور بھی خراب ہو گئیں۔
غیر مستحکم موازنہ کمپنیاں: یہ کمپنیاں کچھ وقت کے لیے حیرت انگیز بن گئیں لیکن پھر واپس ٹھیک بن گئیں۔
جیم کالنز اور ان کی ٹیم نے بہت تحقیق کی۔ انہوں نے 6,000 سے زیادہ خبریں پڑھیں اور 2,000 کمپنیوں کے مالکان سے بات کی۔ وہ یہ جاننا چاہتے تھے کہ گڈ ٹو گریٹ کمپنیاں کیا مختلف کرتی ہیں تاکہ دیگر کمپنیاں ان سے سیکھ سکیں۔
10x Short Questions
1. What's the book "Good to Great" about?
It’s about how some companies become really amazing, some never grow some grow and faze out?
2. Who wrote the book "Good to Great"?
Jim Collins wrote this book.
3. When was the book "Good to Great" published?
It was published in 2001.
4. How many pages does the book "Good to Great" have?
This book has 320 pages.
5. What did Jim Collins explain in his other book, "Built to Last"?
He explained how great companies stay great.
6. What's the big question in the paragraph?
The big question is, “How do companies go from being okay to being amazing?”
7. What did Jim Collins and his team study for five years?
They studied three groups of American companies. Good to Great companies, Direct Comparison Companies and Unsustained comparison companies.
8. What are "good-to-great" companies?
They are companies that used to be okay but became really amazing.
9. What are "direct comparison" companies?
They are companies that had the same chances to be amazing but stayed just okay.
10. Why did Jim Collins and his team do all this research?
They wanted to find out what amazing companies did differently so other companies could learn from them.
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