This is the age of dramatization. Simply stating a truth isn’t sufficient. The truth needs to be brought to life, made captivating, and presented with flair. You must embrace showmanship. Just like movies and television do, you need to do it too if you want to capture attention. In a world filled with distractions, capturing someone’s attention requires the use of showmanship. Your ideas must be DRAMATIZED in a way that jolts the other person into awareness! It has to be distinctive, lively, engaging, and dramatic.

When a man proposes to a woman, he kneels to emphasize the significance of his feelings. If you want to convey that something is large, compare it to another sizable object. Showcase a picture of the Eiffel Tower seeming tiny next to your new super tower. Instead of stating the size of your field in acres, relate it to the number of football pitches it would encompass. If your business is losing money on every sale, scatter some coins on the floor to visually represent that. That will surely grab their attention! The key is, if you aim to draw attention to your ideas or opinions, brainstorm creative methods to render your message more INTERESTING, VIVID, CHARISMATIC, AND DRAMATIC.