Book Re-Work: Step-2

Published: 2010 & Pages: 280

10x Step Learning

Step-2
Passion is the Key

It is all about – Passion. To run a successful company, you need to care about what you’re doing. It’s like a recipe for passion and hard work. If you’re going to do something, make sure it’s something you can be proud of.

Some people start a business with the plan to sell it right away. That’s like starting a relationship with the idea of breaking up – it doesn’t make much sense. Building a business should be about commitment and loving what you do, not just selling out for quick cash.

When you stand up for something important to you, it can also attract loyal fans. Take Vinnie’s Sub Shop in Chicago, for example. They stop selling sandwiches in the afternoon because the bread isn’t as fresh. Even though they could make more money, they care more about making great sandwiches. Customers love their dedication to quality. And, if you want to stand out, sometimes it helps to show how you’re different from your competitors. For instance, if you run a small coffee shop, you can be the opposite of a big chain like Starbucks. Having a unique identity can make people remember you.”

“By the way, don’t let what other companies do control your plans. If you always try to copy others, you’ll never lead the way. Focus on what you’re doing, not what everyone else is doing

آخر میں بزنس کی سب سے اہم بات، آپ کا جذبہ ہوتا ہے۔ بزنس میں آپ وہ کریں جو آپکے دل کے بہت قریب ہو۔ اور کسی بھی بزنس کی کامیابی کا فارمولہ یہی ایک بات ہوتی ہے۔ آپ جو کچھ بھی بزنس میں کرنے جا رہےہیں، یاد رکھیں-وہ کچھ ایسا ہونا چاہئَے جس پر آپ فخر کر سکیں۔کچھ لوگ اس لئے بزنس شروع کرتے ہیں کہ اسکو فوری طور پر بیچ سکیں۔ یہ کچھ ایسا ہی ہے جیسے کوئی شخص شادی اس لئے کر سکے کہ اسے جلد از جلد توڑ دے۔ کامیاب بزنس کیلئے ضروری ہے کہ آپ وہ کریں، جو آپ دس سے کرنا چاہتے ہیں نہ کہ جس سے بس جلد از جلد پیسہ بنایا جاسکے۔
آپ کو اصلی وفادار چاہنے والے، کسٹمر اسی وقت ملیں گے، جب آپ وہ کچھ کریں گے جو آپکا پیشن (جذبہ) ہو، جیسے شکاگو میں ونی کی چھوٹی سی دکان کی مثال ہے۔ اس دکان نے کہا کہ وہ سہ پہر کے وقت سینڈوچ نہیں بیچیں گے۔ اسکی وجہ یہ ہے کہ سہ پہر کےوقت تک بریڈ تازہ نہیں رہ سکتی۔ حالانکہ کے بزنس کے حوالے سے یہ نقصان کی بات ہے، لیکن لوگوں نے اس بات کی بہت قدر کی کہ یہ دکان کوالٹی پر یقین رکھتی ہے۔ اور اس طرح ایک بہت مختلف اپروچ کی وجہ سے آپ کا بزنس بہت مختلف نظر آتا ہے۔فرض کریں، آپ ایک کافی شاپ کھولنا چاہتے ہیں، اب بظاہر سٹاربکس، ایک بہت بڑا کافی بزنس ہے، اب اگر آپ نےاپنی شناخت بنانی ہے تو آپ کو مختلف کرنا ہوگا۔اور یاد رکھیں، اگر آپ نے کسی بڑی کافی شاپ کو کاپی کرنا ہے تو آپ کبھی ان سے بہتر نہیں ہوسکیں گے۔اس لئے اپنی شناخت بنائِیں اور اسکو پروموٹ کریں۔

10x Short Questions

1. What's the key ingredient for a successful company?

Passion and hard-work are the ingredients to make a successful company.

2. Why should you care about what you're doing when running a successful company?

To own and be proud of your work.

3. What's the problem with starting a business just to sell it right away?

It doesn’t make much sense; its like relationship – one you make to break away with; won’t ever get established.

4. What should building a business be about?

Commitment and loving what you do is essence of building a business.

5. What can standing up for something important to you attract?

Loyal fans/customers and people who believe in you (your product).

6. What example is given of a business dedicated to quality?

Vinnie’s Sub Shop in Chicago.

7. What's the benefit of having a unique identity in business?

It helps people remember you – and you are not marked as copy cat.

8. What does the paragraph advise about copying other companies?

It’s a waste of time – it doesn’t help you build your business.

9. What should you focus on according to the paragraph?

Your own thoughts, plans & above all actions.

10. What is the opposite of copying others in business?

Focusing on your own actions.

10x Short Questions

0

Book Summary Test -2 (QM)

Book Re-Work test -2 (QM)

The number of attempts remaining is 100

1 / 10

1. According to the paragraph, what is the opposite of copying others in
business?

2 / 10

2. What is the benefit of having a unique identity in business?

3 / 10

3. What should building a business be about, according to the paragraph?

4 / 10

4. What does the paragraph advise about copying other companies?

5 / 10

5. What should you focus on according to the paragraph?

6 / 10

6. What does the paragraph say about starting a business just to sell it right
away?

7 / 10

7. Why is it important to care about what you're doing when running a
successful company?

8 / 10

8. What is the key ingredient for running a successful company, according to
the paragraph?

9 / 10

9. What can standing up for something important to you attract, as
mentioned in the paragraph?

10 / 10

10. What is an example given of a business that attracts customers with its
dedication to quality?

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