In 1915, Dale Carnegie penned the world’s first self-help book, “The Art of Public Speaking.” He aimed to help people express themselves in a memorable and captivating way. This reveals that even a century ago, individuals sought ways to stand out to achieve success, a lesson still vital today.

In today’s globalized and competitive world, learning to distinguish yourself is crucial. You must discover how to promote your own abilities and ideas effectively. Daniel Pink, the author of “To Sell is Human,” acknowledges this fact, stating that we are all involved in sales, whether we realize it or not. So, where can you learn the modern equivalent of “The Art of Public Speaking”? Enter TED talks. TED (Technology, Entertainment, Design) hosts conferences where leading thinkers and inventors share their ideas. These presentations are available online and serve as excellent examples of effective self-presentation.

TED’s journey began in 1984 as a single event but rapidly gained popularity. Today, it boasts a global presence, with over five TEDx events happening daily in more than 130 countries. As TED talks feature some of the world’s brightest minds, they are a valuable resource for improving your public speaking skills. The author scrutinized over 500 TED talks, identifying their common elements. This book conveys lesson learnt from these TED talks for effective presentation.