In today’s world, technology, especially social media, has made it incredibly easy for companies to connect with customers at the click of a button. However, while technology has its advantages, it also has downsides. The downside is that with the multitude of communication options, customers often find themselves overwhelmed by competing voices. It’s challenging for new or emerging companies to break through the noise, and customers have more choices than ever.

For instance, if you want to learn about global politics, you can read a newspaper, browse an online magazine, watch YouTube videos, or subscribe to countless newsletters in your inbox daily. This abundance of information can be overwhelming. Additionally, it has become effortless for any company to add to the noise because nearly anyone can create and share media content. This abundance of content makes it vital for companies to be clever in how they reach their audience.

Understanding various media options and how to use them effectively is crucial. While digital media is essential, traditional channels like printed advertising and billboards can still have a significant impact. For example, Apple invests millions in billboard advertisements, making a bold statement with its brand images in major urban centers.

However, it’s important to acknowledge that such campaigns may not be accessible for all companies, especially those with limited capital. Moreover, building trust with customers can often be more effectively achieved through analog media and personal touch, such as writing a personal letter or having phone conversations, fostering stable and long-lasting relationships.