Another critical player in the spread of social epidemics is the Maven. Mavens possess two distinct qualities: First, they have extensive knowledge about a wide range of subjects and are constantly absorbing information, especially regarding new trends and specific products, including their prices. Second, Mavens are socially adept and consistently share their knowledge with others. They may not have enormous social networks, but they hold considerable sway within their own circles. 

As business/entrepreneur you need to recognize the Maven’s insider expertise. Mavens are highly communicative and motivated to assist and share information with others. When they have confidence in a product or service, they readily recommend it to their friends and acquaintances, who, in turn, heed these recommendations. This is where the Maven’s influence becomes apparent. Within every network, Mavens gather and disseminate valuable information to the benefit of others.