Looking for new and innovative ideas may seem tough, especially in our high-tech world filled with inventions. It can be discouraging because it might feel like there are no more new ideas left. But that’s not true. The world still holds many secrets – important things that most people don’t know about or wouldn’t find interesting even if they did. Discovering these secrets can be challenging because you might face skepticism, but it’s not impossible.

For tech companies, the best secret is having better technology than their competitors. This can make them the leaders in their market. You should aim to find and pursue these kinds of secrets. Otherwise, you’ll just be like everyone else, offering regular products in a competitive market.

Consider Hewlett-Packard (HP) in the 1990s. They had fantastic technology, which they used to create innovative products, like affordable color printers and all-in-one machines. These were groundbreaking ideas at the time. However, in the late 1990s, a conflict arose within the company. Some believed they should focus on developing new technologies, while others disagreed. The disagreement led to HP stopping its pursuit of secrets and inventing groundbreaking products in the 2000s. As a result, the company’s market value decreased by half.