The book titled “The Impact Equation,” authored by Chris Brogan & Julien Smith and published in 2012, consists of 288 pages. The book explains; you need much more than just a brilliant idea to make your product/idea to last long; among many other things we need – You need certain level of TRUST & Number of Followers. Brogan; calls this success formula the Impact Equation and it implies to everything in our lives.

Imagine you take a look at the apps you’ve downloaded on your smartphone over the past three years. Chances are, you’d notice that some of them no longer exist. Perhaps you downloaded an app that caught your attention briefly but was soon forgotten. This is a common occurrence, not just with apps but also with various products. Many companies can make a big impact initially, but they struggle to maintain our interest over time.

So, what can a company do to prevent this and ensure that their product not only creates a strong initial impact but also endures? The answer lies in a simple formula known as the “impact equation.” This formula can be followed by any company or entrepreneur to achieve success.

Within these pages, you’ll learn about the importance of simplicity as a key factor in achieving success. You’ll discover why a handwritten letter can be more powerful than sending a thousand tweets. Additionally, you’ll explore the concept of thinking in terms of patterns, which is essential for every marketing executive. By following the principles outlined in this book, you can make a lasting impact in the ever-changing world of products and marketing.