In the realm of human conduct, there exists a fundamental law that, if adhered to, can lead to an abundance of friends and perpetual happiness. This law is simple: Always make the other person feel important. According to luminaries like John Dewey and William James, the desire for importance is a profound urge in human nature. It is this innate drive that sets us apart from animals and has been instrumental in the development of civilization.

Recognition of our true worth and a sense of importance are universal cravings. Genuine appreciation, not mere flattery, is what we seek. Acknowledging the importance of this craving is crucial. We all yearn for approval and significance in our social spheres. The pivotal question arises: How can we cultivate this sense of importance in others?

One effective approach is to identify qualities worthy of admiration in others. For instance, acknowledging someone’s dedication to fitness by complimenting their well-built physique and inquiring about their workout routine not only fosters a sense of importance but also allows them to share their expertise. This strategy achieves multiple positive outcomes—it provides appreciation, establishes the person as an authority, and enables them to discuss a topic of personal interest. In essence, this simple yet powerful strategy involves recognizing and sincerely complimenting aspects that genuinely impress us about others. By doing so, we not only fulfill their deep-seated desire for importance but also establish a foundation for mutual liking and respect.